case study | Fresh Rags

Serving as the agency of record for nearly 10 years, we have worked with Fresh Rags on a variety of marketing initiatives to help them build a strong and internationally recognized brand.


Established in 2008, Fresh Rags is a premier streetwear and sneaker boutique located in Pinellas Park, FL. They are a staple in the Tampa Bay sneaker/streetwear community and seek to bring the latest in streetwear fashion to a growing market.


When we first began working with Fresh Rags over a decade ago; streetwear apparel was not the popular style that it is today. At the time, streetwear was purchased in a few niche markets throughout the United States and was unknown to most consumers in Florida.

Our challenge was to position Fresh Rags as the leading retailer of progressive streetwear in the Tampa Bay area and establish a loyal customer base.


To grow business online and increase visibility in the local market we used a strategic approach that combined search, content, and email marketing tactics:

  • Design, launch, and optimize Google Ads campaigns, including Google Shopping and local based campaigns.
  • Optimize and maintained Google Business Profile to increase local visibility and drive in-store foot traffic.
  • Integrate email marketing service with website to build an international customer base and mailing list.
  • Create a consistent brand tone and message through content creation.
  • Provide professional photography for use on social media and website.


  • Built, developed, and maintained e-commerce website; effectively adding an additional six-figure revenue stream to business.
  • Integrated email marketing opt-in with website, resulting in growing the mailing list to 10k+ subscribers.
  • Fresh Rags has become one of Tampa Bay’s longest standing streetwear boutiques.
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