Why You Shouldn't Work With Mantic Media Group

Hi! My name is Andrew and I’m the president and founder Mantic Media Group.

After working in digital marketing and helping grow businesses of all sizes for over 10 years, I have learned that there is no “one size fits” all approach to creating successful marketing campaigns.

At Mantic we believe strongly in honesty and transparency. It is the foundation for any relationship. For that reason, we would like to present the reasons we may not be the right fit for some organizations.

We ask that all prospective clients read the below content before deciding if we are the firm to help you achieve your goals.

Please don’t hesitate to reach out to us if you have questions.

We make traffic happen, not magic.

We often say that the business of digital marketing consists of driving consistent results and managing expectations. If you’re interested in real results, truthful feedback, and a consultative partnership, we are the team for you!

While it is rare, campaigns can and do fail. Competitors can bid you out of the market, Google and other platforms can change their compliance requirements, the market can shift against our favor.

As a rule, we won’t take on clients if we don’t have a reasonable expectation of success. However, it is important to understand there are a myriad of factors out of our control that impact a campaign’s ability to perform.

While we can’t guarantee success, what we can guarantee is insight and improvement. If a campaign does under-perform, our commitment to you will be working to do everything we can to understand why. This information can be extremely valuable and often help identify potential future strategies.

There’s a big difference between an explanation and an excuse. We are committed to making sure our team can provide insightful explanations to your digital challenges.

Can't provide feedback? That’s a deal-breaker.

Traffic requires optimization. Optimization requires data. The more information you provide on how well leads are performing, the better your campaign will run.

If you are unwilling or unable to give us conversion data, we’ll be greatly limited in our ability to properly optimize your campaign(s).

For example, when traffic converts into a lead, the vast majority of agency’s consider that a “win” and begin optimizing to earn more of those.

However, that’s not good enough for us. We want to know, of the leads that converted:

– Which specific leads resulted in a closed deal or purchase?
– How much revenue is associated with each sale?
– How long did the sales cycle take?
– What is the lifetime value of each closed deal?
– What were the specific pain points that resulted in the final sale?
– Any other information that can help influence the direction of your campaigns.

This information allows us to further optimize your campaign and work to identify common denominators that can lead to much more successful campaigns.

If you aren’t willing or able to capture and share this information, our ability to optimize ends with simply producing a lead instead of being able to drive traffic and generate leads we know have a greater likelihood of being higher quality.

If you need assistance in choosing and setting up a CRM and/or establishing a tracking partner, please let us know! We are happy to make strategic recommendations based on our analysis of your needs.

New Ideas Are Exciting, But Be Prepared.

We’re happy to help you test your concept in a new market. However, please keep in mind that businesses with proven models and the ability to scale tend to perform best.

When working with a startup company (i.e. products or services that are brand new to market), we are essentially testing the viability of an entire business model in real time.

That means an increased number of variables and business elements all can impact the campaign’s success. Elements like branding, market position, pricing, customer acquisition, sales narrative, closing procedures, and retention.

For organizations with a proven concept and existing market position, most of these elements have been at least partially vetted. For organizations that are new to market, it is important to understand the exploratory nature of marketing campaigns.

We are not trying to push your business away. We absolutely love working with startups and have had some pretty great success stories in that arena!

However, we know how sensitive the early stages of a new company can be. It’s important that we ensure we are properly managing the expectations associated with these types of campaigns and help communicate the risks involved in the process.

Online Leads Need Attention.

This is true for B2B and B2C alike. When people go shopping online, they want instant gratification.

If a user lands on your eCommerce site to buy a product, it needs to be an easy and enjoyable process.

If the phone rings, your team needs to answer it and know how to assist the customer.

If someone fills out a form requesting more information, someone needs to respond in a timely manner.

We don’t want to sound brash; we just need to communicate the reality of running an online business.

This is especially true in very competitive industries; you’ll find your competition can be fierce and very efficient.

If you don’t have the infrastructure necessary to service high quality traffic, our approach might not be the best fit for your company.

We Aren’t a “One-Stop-Shop” or a Lead Generation Company

Mantic Media is a digital media and growth marketing firm that specializes in paid media buying. If it doesn’t drive revenue or move the business forward, we don’t do it.

We are certified experts at driving traffic, generating sales/leads and growing business. We have made a strategic decision to continue to refine our skillset in those areas.

If you need assistance with other facets of digital marketing outside of our core solutions, we have a very robust network of relationships and are happy to refer you to a strategic partner.

If you’d like us to work alongside other digital marketing vendors or offer coaching and consulting; we’re happy to discuss those arrangements as well.

However, we have chosen not to offer services that fall outside of our core proficiency. As much as a “one-stop-shop” sounds great on paper, it isn’t something we feel we can offer at this time without compromising our core values and services.

90-Day Minimum Commitment for All New Clients.

It typically takes 90-days for new campaigns to begin performing. Can it happen sooner? Absolutely! But we’re not going to make any promises.

In fact, your first 30-days can generally be rocky. That is especially true for brand new campaigns.

However, our strategic and systematic approach ensures we use the data and information we earn with each dollar spent to optimize and improve your campaign(s) over time.

By the third month, a healthy campaign will be in a position to provide what we believe will be a feasible cost per acquisition and/or an established return on ad spend.

In addition, we can often also offer traffic and improvement projections based on the early data. This can help give you a sense of what to expect in the coming months.

We Want Your Business

We are committed to driving the absolute best performance for our client-partners. We would love to earn your business and have the opportunity to help you achieve your goals.

Right now, you’re considering placing your trust in our company and letting us manage your hard-earned money in an industry where the majority of online ads fail.

Luckily for you, we’ve spent more than a decade building proven systems for making sure that we fail forward and find the path to success.

To do that, we need to start with honesty and transparency as the foundation of our relationship, which is the purpose of this page.

Regardless of whether we’re able to work together, we wish you success!

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