case studyExtreme Cleaning Franchise

We managed the digital marketing efforts for multiple independently owned and operated franchise locations of a leading provider of extreme cleaning services in markets throughout the US.


The client is one of the nation’s leading providers of extreme cleaning services. Every service the company provides – including crime scene and trauma scene cleaning, hoarding clean up, and virus decontamination – is available 24/7 and is performed by highly-trained and certified professionals.


Each franchise location is owned and operated independently and thus each owner has different business goals. Additionally, the service categories each owner specializes in vary slightly based on their local market.

Franchisee’s come to Mantic Media because they are not receiving consistent, quality leads from their pay-per-click (PPC) campaigns. They also do not have conversion tracking in place, which does not enable them to calculate the return of their campaigns or utilize the capabilities of smart biddings.

Making the task even more challenging is that none of the locations have access to Google Analytics accounts, which presents another challenge when setting up campaign tracking.


  • Restructure Google Ads pay-per-click (PPC) programs in order to fund keywords with the greatest propensity to convert.
  • Expand keyword coverage around top-converting services, create keyword parity across match types, and implement a negative keyword structure.
  • Expand PPC program by launching Microsoft Ads in order to increase lead volume and create a comprehensive paid search strategy.
  • Implement third-party call tracking that integrates with Google and Microsoft Ads in order to accurately track incoming leads and revenue associated with sales.


Dozens of franchise locations have partnered with Mantic to restructure and expand their paid search advertising programs. To date, our team has worked with over 20 franchise locations across the country.

Using a comprehensive paid search advertising strategy, we have driven over 3,000 qualified leads and $900,000+ in verified sales while achieving ROAS’s ranging from 3-6x.

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