case study | Royal Tree

We worked with Royal Tree to redesign their website, provide professional photography, and strategically position the business online to drive increased lead volume via paid search advertising efforts.


Royal Tree Services is a Pinellas County, Florida based landscaping and tree service company.


Royal Tree was having trouble scaling their business in the competitive Tampa Bay market. They had a variety of marketing and strategic challenges limiting their growth:

  • Outdated website that was not converting new users into customers.
  • Lack of consistent content strategy.
  • No clear brand direction or tone.
  • Inadequate setup of Google My Business Profile.
  • Low overall lead volume from digital marketing channels.
  • No tracking to identify which marketing tactics and channels were driving new business.


Our team implemented several strategic changes in order to align the business digitally and drive more qualified leads:

  • Full redesign and migration of company website; implementing online lead forms and call now capabilities.
  • Professional photography to produce relevant content for use on social platforms and company website.
  • Redesign and optimization of all social media profiles; Instagram, Facebook, Twitter.
  • Google Business Profile Optimization and Management.
  • Design and launch of Google Ads campaigns.
  • Implement lead form and call tracking.


  • Established and integrated the company’s first lead form and call tracking initiatives.
  • Rebranded and visually aligned all social media profiles and website.
  • Increased Google Business Profile leads via optimizing content and following best practices for local service providers.
  • Using a small advertising budget, drove 201 highly qualified hardscaping, landscaping, and tree service leads in a 22-month period. Leads from ads represented 48% of all digital leads during that time.
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