Search Engine Marketing & Paid Search Advertising
Search Engine Marketing or more specifically, paid search advertising, is still as relevant today as when Google first launched Adwords in 2000.
Paid search advertising is instrumental for all businesses that are looking to generate leads, increase sales, and promote brand awareness to a targeted audience.
We help our clients grow and expand with comprehensive paid search advertising campaigns that not only drive more revenue: they save you valuable ad dollars that can be reinvested back into the business.
Even though artificial intelligence and machine learning are automating many of the processes that were once manual, they don’t always “get it right” or know how to recognize the developing trends. We do!
Paid Search Advertising That Accelerates Growth
OUR CERTIFICATIONS
100% team certification rate
PARTNERS
Mantic Media Group is a proud Google Ads Partner, Microsoft Ads Partner, CallRail Agency Partner, and Yelp Ads Partner.
Pay-Per-Click (PPC) Management
As a Certified Google Ads Partner and Microsoft Ads Partner, we work directly with both engines to ensure your ads are performing at their best. We go through regular training and keep up with all changes and best practices of Google and Microsoft Ads. When you work with us, you get the resources of Google’s ad team. We work with their team and have dedicated reps that review each account and see what recommendations they have for advertising your business.
PPC advertising is often part of a complete internet marketing plan. It all starts with great web design that properly shows off your business and converts visitors into paying customers. However, a website with great design still needs to be found online. When potential customers are searching for what you offer, your business needs to be there. Two ways to ensure that happens is through SEO and/or PPC advertising.
One of the biggest advantages of PPC is that is allows you the opportunity to get in front of your market faster. SEO can take time to produce results but combining SEO with PPC makes your digital marketing more effective and allows for quicker and more consistent returns.
Our Process
Discovery
We start by learning everything we can about your business, your competition, and your customers. We learn what your business is offering and where your customers would be searching to find it. We also look at what your competition is doing to gain insights on what may or may not work well for you.
Research
We use tools to find out what your customers are searching to find a business like yours. With PPC we will create a comprehensive list of keywords to target and write effective ad copy messaging that is in-line with your brand voice. Unlike SEO where we may need to have a tighter focus on fewer keywords, PPC allows us to expand out much further. We look for keywords that will bring you paying customers, not just traffic. What matters most when it comes to PPC advertising is making sure that the clicks that come in turn into sales.
Strategy
We take the information from our discovery and keyword research and create an advertising strategy to bring in the most clicks for your dollar. We also look at what types of ads and what platforms will work best for your business and your budget. The ultimate goal of advertising to produce returns. Our goal is to make sure that for each dollar spent, you have even more in sales coming in. The goal is to place you in front of customers who need what you offer, and make sure your website is setup to deliver that.
Report, Iterate, & Improve
After we have launched your new program, it’s time to digest the data we are collecting, and then iterate and improve on what is working and what is not. As the competitive landscape and best practices are always changing, taking the “set it and forget it” approach to paid search marketing simply does not work. We will help identify new areas of opportunity and continually make updates to your advertising program to keep business moving forward.
Reporting & Analysis
At Mantic we have a motto: “if you don’t track it, you can’t measure it. if you can’t measure it, you can’t manage it”. As a result, we deliver monthly reports to you so you can stay up-to-date and informed on all of your data. You’ll be able to see the impressions, clicks, costs, conversions, and all relevant metrics. We even help you understand what it all means for your business by reviewing the data with you on monthly strategy sessions.
Contact The Group
Talk to us about your business
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