Admittedly, when talking to clients it’s easy to forget that they may not be familiar with our industry terms.

As a digital strategists, consultants, and marketing professionals we need to play the part of both problem solvers and educators. In order to provide the greatest value to our partners, we are committed to getting past the communication barrier. ⁣

We created this helpful guide to familiarize you some of our most commonly used paid search terms!

Check it out below or view the guide on Instagram.